Hidden charms of Mrs M&S

Hidden charms of Mrs M&S

5 Jun 2016

Back in November one of my first ever blogs was about M&S. The shares were trading at 389p and I wrote that only takeover interest could justify a higher price but I thought that the pension liabilities made that a very unlikely prospect. For reasons which were and remain unclear to me the shares touched 600p last year but M&S has not yet been taken over and they have now tumbled all the way back to 355p. A battered low-end competitor BHS has just been closed with 11,000 jobs lost and 164 stores closed. It is no surprise that it was the pension liabilities that provoked the final bullet to the head. In addition, Austen Reed is closing 120 outlets at the cost of 1000 jobs and Matalan is reportedly struggling under its debt burden. (Matalan’s founder loaded it with extra debt in order to pay himself a dividend – sound familiar?) A hard-headed analysis might suggest that the closure of a competitor is good news for the other clothing retailers but on 25 May M&S shares were hammered following publication of its 2015/16 results. Excluding last week’s ex-dividend adjustment they are down 17% (from 445p). For the nth year, M&S is having trouble with its Clothing business. The CEO was ridiculed for referring to the core customer as “Mrs M&S” though the results presentation offered the slightly surprising observation that 42% of its 32 million customers are men. I seriously doubt if there is any company on which more people have an opinion than M&S. There are millions of experts out there. I can read in the presentation what customers are complaining about. There is too much choice, too much fashion at the expense of style, too many sizes out of stock and not enough consistency about price and value. As someone burdened by little interest in shopping or retailing I must say that none of that looks impossible to fix. You can also shop at M&S online though I don’t know how well it works or whether that would appeal to the 78% of customers who are 35 or over (still reading the presentation). Following the rather negative publicity and the share...