ROLLING BACK THE 20th CENTURY

ROLLING BACK THE 20th CENTURY

23 Feb 2020

The generation known as baby boomers (b.1946-64) looks at 21st century technology and gradually realises that almost all the important, everyday, societal functions with which it is familiar have been usurped by the digital age. Writing letters, making telephone calls, watching television, shopping, going on holiday, banking, insurance and, hell’s teeth, even paying your bloody tax – online, online, online, online……. Everyone younger (b.1965-) is likely to be unsympathetic to any moaning and to suggest that these crotchety ingrates wake up to the fact that the internet age has opened up a new world of opportunities. Everyone is entitled to an opinion and in the end the younger people win by staying alive. TECHNOLOGY DRIVEN JOBS But there is irony in the nature of the jobs that technology creates. They are largely pre-industrial. Collection and delivery about sums it up. The new service economy is unskilled, low paid and part-time. Every time you search via Amazon and click on “Add To Basket”, the company’s software will be contacting one of twenty two fulfilment centres in the UK and in one of them someone wearing trainers will soon be sprinting to find your product. The next morning, if you are lucky or have paid up, a fleet of trucks will arrive to pick up and deliver the results of all those clicks. The fast food delivery industry has moved way beyond Indian and Chinese takeaways. Now someone is offering to bring you Big Macs and Greggs sausage rolls. Two companies that were built on the idea that you could drop in and get fed almost instantaneously are now going to save you the trouble of getting out of your chair. Someone will be paid to deliver your order. This is sometimes known as the gig economy. FAITH IN NEW TECHNOLOGY The key to the business models of most technology businesses is scale. One reason why most global technology companies come from the USA rather than, say, Finland, is that the former has 300 million eager consumers. There is no market testing like launching a product for free and seeing who wants it. Technology successes are not only hard to predict but often seem to come...